FOR BUSINESS

Scalable Beauty Brands. Built to Sell. 

GIVET is a B2B beauty house of brands offering retailers, e-shops, and distributors across Europe fast access to a premium, multi-category product portfolio. We are the company behind NOVELLISTA, ICONIQUE Professional, MEDIBLANC, and other fast-growing brands designed to perform — both in-store and online. 

Founded in Italy in 2022, GIVET has already expanded into 27 European markets with over 1.5 million products sold in 2024. Our portfolio spans skincare, fragrance, haircare, oral care, makeup, and beauty accessories — all high-quality, shelf-ready, and supported by a comprehensive partner service model. 

In contrast to traditional distributors who focus on reselling third-party brands, GIVET owns and develops its brands in-house. This allows us to offer exclusive products that are not widely available on the market and provide tailored commercial support for each partner. Our unique model positions us between a full-service distributor and a brand incubator — combining local insight with global product quality. 

Why Partner with GIVET? 

Own Brands. Exclusive Assortment. 

Unlike most distributors, GIVET is not just a reseller — we own our brands. This means no generic lines, no direct competitors on your shelf, and no race to the bottom. With GIVET, you gain access to brands that are exclusive, distinctive, and built to help you stand out. 

Speed to Market & Local Stock 

We develop, launch, and deliver fast. With our own warehouse and streamlined logistics, we offer flexible MOQs and reliable restocks. Partners benefit from quick turnaround, even for small-scale rollouts — something that large-scale distributors or traditional importers can’t always match. 

Multi-Category Strength 

From oral care to niche fragrance, GIVET’s portfolio spans multiple high-growth beauty segments under one roof. This allows partners to diversify their offer from a single source — without waiting for different distributors or manufacturer lead times. 

Agility and Trend Responsiveness 

Czech distributors like Orbico or Glamour often work on global brand timelines. GIVET, on the other hand, can react quickly to market trends, expand product lines in weeks (not quarters), and test new formats without red tape. We co-develop campaign ideas, respond to feedback fast, and continuously innovate. 

Marketing Support and Sell-Through Assistance 

We provide launch materials, display visuals, in-store promotion assets, and staff training. With full control over the brand, we can tailor campaigns and support tools to your retail format. Unlike competitors who follow global brand guidelines, we offer flexibility, creativity, and a Czech-market-first approach. 

European Market Expertise 

With experience in 27 markets and a supplier network spanning 13 countries, we bring both global reach and local nuance. From regulatory compliance to packaging translations and cultural adaptation, we help our partners succeed across borders. 

Tailored for Partners of All Sizes 

At GIVET, every partner matters. Whether you're a retail chain, a pharmacy, a concept store, or a niche e-shop, we adapt to your needs. Our team offers fast onboarding, exclusive products, and long-term support to help you scale. No matter your size, GIVET delivers the tools, expertise, and flexibility to grow your business. 

Ready to Partner with GIVET?

Looking to expand your beauty offering with exclusive, ready-to-sell brands? Let’s talk. 

Contact us at sales@givet.it to explore how GIVET can support your goals. We welcome the opportunity to build long-term partnerships that drive innovation, differentiation, and commercial success.